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Effect of Advertising on Sales

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What market are cellphones in?

The different cellphone brands offer different models. Is advertisement an important factor for the cellphones you are interested in?

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Solution Summary

This solution discusses the important role that advertising plays in the cellphone market.

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One important feature of monopolistic competitive market is product differentiation. Differentiation could be due to physical or qualitative differences. The firms in monopolistic competition will DIFFERENTIATE their products and make them more appealing to the customers in order to maximize their profits.

Cellphone market ...

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  • BEng (Hons) , Birla Institute of Technology and Science, India
  • MSc (Hons) , Birla Institute of Technology and Science, India
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