Recently, Pfizer and Warner-Lambert agreed to a $90 billion merger, thus creating one of the world's largest pharmaceutical companies. Pharmaceutical companies tend to spend a greater percentage of sales on R&D activities than other industries. The government encourages these R&D activities by granting companies patents for drugs approved by the Federal Drug Administration. For instance, Pfizer-Warner-Lambert spent large sums of money developing its popular cholesterol-lowering drug, Lipitor, which is currently protected under a patent. Lipitor sells for about $3 per pill. Calculate the Lerner index if the marginal cost of producing Lipitor is $0.30 per pill. Does the Lerner index make sense in this situation? Explain.© BrainMass Inc. brainmass.com October 10, 2019, 12:24 am ad1c9bdddf
Lerner's Index = P-MC/P = 3-.3/3 = 2.7/3 = 0.9
Lerner's Index is very high. So the firm has a ...
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