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Comparing studies dealing with price elasticity

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Which of the following two studies is correct, or can they both be correct at the same time?

An influential study of the cigarette industry notes that "In 1918, for example, Lucky Strike [cigarettes] were sold for a short time at a higher retail price than Camel or Chesterfield and rapidly lost half its business" (Tennant 1961).

There is an USDA posting using the same data and it estimates that the price elasticity of cigarette demand is between 0.3 and 0.4.

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This solution compares studies dealing with price elasticity.

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Both studies can be correct at same time:

Elasticity is the proportional change in one variable relative to the proportion change in another variable. The concept of elasticity can be used whenever there is a cause and effect relationship. The causal variable is often called the independent variable, while the affected variable is called the dependent variable.

In economics, the price elasticity of demand (PED) is ...

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