Pricing strategies in case of Monopoly
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You are the monopoly seller of computers and monitors. Remarkably, the costs of production for both products are zero. You sell to a market consisting of two segments (A and B). The RP's of each segment for computers and monitors are the following:
A's RP: Computer: $2,000 Monitor: $200
B's RP: Computer: $1,500 Monitor: $300
There are an equal number in each segment. A buyer can choose to buy one product and not the other.
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1) If you were selling computers and monitors separately, what price should you charge for each to maximize revenue?
2) If you were to bundle the computer and monitor together and sell only the bundle, what price should you set to maximize revenue?
3) Could you generate more revenue than in parts (1) and (2) through mixed bundling?
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Solution Summary
The solution describes the steps to find the optimal price in each of given cases.
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1) If you were selling computers and monitors separately, what price should you charge for each to maximize revenue?
Let the no. of consumers in each segment be 100
If the price of computer is $2000, only 100 customers from segment A will buy.
If the price of computer is $1500, 200 customers (100 from each segment) will buy.
Total Revenue (if price of computer is $2000)= 200000
Total Revenue (if price of computer is $1500)= 300000
Revenue from selling computers is maximized at a price of $1500
Similarly we ...
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- BEng (Hons) , Birla Institute of Technology and Science, India
- MSc (Hons) , Birla Institute of Technology and Science, India
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