I'm a graduate student in a media management program. The attached case study is giving me some fits. We will be doing a similar case soon, so if I can see this one and understand the answers - - I hopefuly can do the next one myself.
We have no TA's, and our professor, while a great guy, is pretty busy to deal with a crowded class. Our reading material doesn't really supports the completion of this assignment either. I've searched around for some material, but can't hit it.
This assignment is broken into three pieces: questions 1-3, questions 4 & 5, and questions 6-8.
Let's start with 1-3. I've provided the case study, and the beginnings of my writeup.
I would like feedback on my first three answers. Any guidance beyond that would be appreciated, but maybe we can do that in the next session depending on how this one works-out.