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Principles of Marketing: Jamaican Government Project

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Create a presentation to include the following for your company and its product or service:

title page
introduction / mission statement
country market selection
competition
target market
product strategy
distribution strategy
communication strategy
pricing strategy
conclusions

references (insert APA references in the Notes section of the presentation)

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Jamaican Government Project Report

1. Introduction

Live Motor Ticketing Inc. (LMT) was incorporated in 2001, to meet the need of both public and private sector's need for real time invoicing, billing and ticketing, which circumvents the delays and inefficiencies of delayed billing. To the private sector, LTM provides billing for such things as late ticketing for entertainment events. Such ticketing is undertaken by seating associates who find audience members who want to upgrade to better seating during the event, for example. The same real time billing is available on planes for those passengers who wish to upgrade during the flight. The public sector ticketing service is primarily focused on the issuing of a ticket via all known email and mailing addresses of the party to whom a vehicle is registered. If a vehicle is parked illegally, the officer enters the licence plate number, make and model, to the police database via a handheld PDA which is linked to LMT's servers. Once the registration is confirmed a button a button on the PDA pushed, the identity of the party to whom the vehicle is registered, is matched to their mailing and e-mail address and immediately, both an electronic and paper ticket with the violation, are sent out.

The project to be undertaken for the government of Jamaica is a BETA test for LTM as we initiate our expansion initiative into the Caribbean Region.

2. Mission Statement

Live Motor Ticketing Inc.'s exists to provide the most secure and fastest means of any form of billing. LMT provides the highest quality customer service to our US and international customers, both corporate and governmental, to ensure our reputation is spread through referrals, not advertising.

3. Country ...

Solution Summary

Using Live Motor Ticketing Inc. (LMT), the company is described along with its market selection, competition, target market, and strategies. 1,148 words.

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See Also This Related BrainMass Solution

International Finance in Strategic Operations Sudanese Market

See attached file.

Prepare a paper on the possibility of entrance into the Sudanese Market. Based on the summary below, please answer the following questions.

Exposition for the individual paper:

Sudan has found deposits of oil and Boron in the extreme southwest of the Bahr Al Ghazal region, near the Central African Republic and Congolese borders. The new Sudanese government has decided to send the exploration rights out to bid. ExxonMobil bid and won the rights to exploit Sudan's newly discovered natural resources. The President of the oil exploration SBU has given you the task to determine the feasibility of operating in Sudan.

A. Using this week's readings, illustrate the shape of Sudan's capital markets by answering the following questions:

1) Describe the financial system.
a. Is Sudan's monetary policy a pegged or crawling system, managed or
independent float, fixed-rate or target-zone arrangement?
b. What are Sudan's Current account, capital account, and balance of
payments with developed countries or regions such as the United States,
Germany, Japan, England, NAFTA countries, or Saudi Arabia? Please pick
any two developed countries and/or regional trade blocks.
c. Who is Sudan's major trading partners, and what is Sudan's Current
Account relationship with them? Is it negative, positive, or neutral?
Describe briefly what a positive, negative, and neutral current account
balance between Sudan and its major trading partners mean. (If there is
more than two, just choose the top two countries.)
d. What is Sudan's relationship to international financial institutions such as
the World Bank, World Trade Organization, International Monetary Fund,
the UN, and/or UNESCO? Is it positive, negative or neutral? Briefly
describe what a positive, negative and neutral relationship would be
between a developing country and any two international institutions.

2) According to Chapter 9 in Shenkar & Luo, pages 237-240, about the Determinants of Foreign Exchange Rates:
a. Which weakness or weaknesses of the Purchasing Power Parity apply to
Sudan?
b. Do these weaknesses undermine Sudan's capital markets?
1. If so, what affect does it have on the capital markets?
2. If not, what characteristic of Sudan's capital markets are able to
withstand the intrinsic weakness of the PPP?
c. Using Interest Rate Parity (IRP) as a guide, determine the stability of the
Sudanese dinar. Compared to its nearest neighbors, how does the
Sudanese dinar rank- more or less stable than its neighbors, or average
among its neighbors?

B. What are the financial implications for ExxonMobil if Sudan's capital markets cannot handle the influx of large amounts of foreign direct investment?

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