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Retrenching to a Narrower Range of Businesses

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Analysis of the 'Sara Lee Corporation: Retrenching to a narrower range of businesses.'

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The solution analyzes the 'Sara Lee Corporation: Retrenching to a narrower range of businesses.'

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In 2005 Sara Lee Corporation appointed Brenda Barnes as CEO and she immediately setout to divest the company of 40% of the companies operations and to focus on core food making businesses in an effort to boost profitability. A firm's ability to be competitive in the market place in tied to its core assets or competency in a business. Mrs. Barnes realized that that Sara Lee had grown beyond its core food business unit and had sub units in everything from clothing to Tupperware. In 2009 Sara Lee sold its Personal Care and ...

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