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Consumer Demand: Products and/or Services in Decline

As the company's product manager, your boss (the marketing manager) is concerned about the future success or viability of the product line you oversee. She wants to make sure that you understand the reasons that could cause a popular product to become an unpopular product.

She asked you to meet with her and discuss three products and/or services that seem to have declined in consumer demand, severely hurting these other firms. To keep this from happening in your own firm, your boss has asked you to describe some examples of this phenomenon and your opinion on why the popularity declined.

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Consumer Demand - Three Products that Declined in Consumer Demand:

1) Green Products
Green products cost more but are great for the ecology of the world. Clorox Green Works sold $100 million in sales but when the recession set in, it dropped to $60 million and places like Wal-Mart dropped them from the shelves. Wal-Mart said when they come down in price and don’t cost much more than the regular products, they will give them shelf ...

Solution Summary

The solution looks at what went wrong with green products, Cover Girl lipstick and Hummers and how one might learn from their mistakes. 372 words with 3 references.

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