Purchase Solution

Consumer Demand: Products and/or Services in Decline

Not what you're looking for?

Ask Custom Question

As the company's product manager, your boss (the marketing manager) is concerned about the future success or viability of the product line you oversee. She wants to make sure that you understand the reasons that could cause a popular product to become an unpopular product.

She asked you to meet with her and discuss three products and/or services that seem to have declined in consumer demand, severely hurting these other firms. To keep this from happening in your own firm, your boss has asked you to describe some examples of this phenomenon and your opinion on why the popularity declined.

Purchase this Solution
Solution Summary

The solution looks at what went wrong with green products, Cover Girl lipstick and Hummers and how one might learn from their mistakes. 372 words with 3 references.

Solution Preview

Hello!

Thank you for choosing BrainMass for assistance. Below is the solution to your request.

Thank you!
Liz

Consumer Demand - Three Products that Declined in Consumer Demand:

1) Green Products
Green products cost more but are great for the ecology of the world. Clorox Green Works sold $100 million in sales but when the recession set in, it dropped to $60 million and places like Wal-Mart dropped them from the shelves. Wal-Mart said when they come down in price and don’t cost much more than the regular products, they will give them shelf ...

Purchase this Solution
Free BrainMass Quizzes
Motivation

This tests some key elements of major motivation theories.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Introduction to Finance

This quiz test introductory finance topics.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

View More Free Quizzes
Related BrainMass Solutions

  • Viability of a product line

    509612 Viability of a product line 380 word essay with reference I am looking for a review of three products or services that have declined in consumer demand for the purpose of a discussion with my product manager that is concerned with the future

  • Systemic and Unsystematic Risks: Store Operations Manager

    This can be done by using the storage space and assets for selling additional products or launching services that bring in revenues/ profits.

  • Price elasticity of demand

    The price increase or decrease in the price of salt or a matchbox would not affect the demand for such products. People will continue to consumer the same volume of salt or purchase same number of matchbox, even if price rises or declines.

  • Impact of exports agricultural products

    This means that with an increase in price demand declines and with a reduction in price there is increase in the quantity demanded. The demand may not decline with the increase in price in case of luxury goods and necessities.

  • Consumption concepts

    Aggregate Demand and Supply 1.What might trigger an abrupt decline in consumer spending? Decline in consumer spending can be traced to increase in the prices of commodities and services.

  • Economic Indicators

    The increased demand for products can also result in increased demand for loans to purchase products, increasing interest rates. Recessions, on the other hand, are often fueled by a reduction in demand for goods and services.

  • What are the considerations with supply and demand shifters

    If consumer income decreases, demand for most goods and services will decrease.

  • Applying Key Economic Concepts to CPI

    Various products are available at low price in the market due to competition or high fluctuation demand and supply of the product.

  • What is the theory of diminishing marginal utility?

    This is because of the negative relationship between the price and demand. Utility is an abstract concept. Utility is the satisfaction that an individual gains from consuming a given amount of goods or services in an economy.

View More Related Solutions