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Business Cycles

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I'm trying to understand if there are any predictable performance cycles. If so what are the periods that business hit high and lows ? how do business seem to stay stable when everything changes with the economy?

Also what are large business such as McDonalds strategies for coping with these business cycles? How do they compensate for bad times?

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Im trying to understand if there are any predictable performance cycles. If so what are the periods that business hit high and lows ? how do business seem to stay stable when everything changes with the economy?
The businesses adapt their activities and strategies to match the effects of the business cycles. When the business cycle is in a recovery or prosperity phase, there is an expansion of activity and the demand for products increase. The business at this time follows a policy of high pricing and recovers the investment it has made in research and development costs. The business uses different devices like pricing policy or modifying the product to meet the increasing demand during ...

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