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Tactics and Strategies

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Write a 700 word paper in which you add your strategies and tactics to implement and realize your strategic objectives, measures, and targets to the business attached. Be sure that you include marketing and information technology strategies and tactics. Also, develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally. Finally, recommend actions needed to address ethical, legal and regulatory issues faced by the organization, and how they can improve corporate citizenship.

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Tactics and Strategies paper

Write a 700 word paper in which you add your strategies and tactics to implement and realize your strategic objectives, measures, and targets to the business attached. Be sure that you include marketing and information technology strategies and tactics. Also, develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally. Finally, recommend actions needed to address ethical, legal and regulatory issues faced by the organization, and how they can improve corporate citizenship.

The strategy for increasing the market share has two parts. The first is to form collaboration with reputed car rental companies so that Anthony's gets more business and a larger business share. Anthony's will automatically be given business by other companies when their cars are not available for Airport transfer. This information will be conveyed automatically through extranet. The second strategy that will be used is to advertise Anthony's as the premium provider of car service. This will improve the image and brand recognition of Anthony's and help Anthony's achieve it yearly growth target.

To increase customer retention, rating and reduce waiting time. The company Anthony's will adopt a strategy of providing training to the drivers. Online technology will be used to train drivers so that they can receive the training during their waiting time on a computer terminal. The drivers will be trained to be on time, every time, learn the fundamentals of courtesy and improve their speed of operations especially during adverse ...

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Hatim Baxamusa, MBA
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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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