Select a multinational company and go to the firm's website
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Select a multinational company and go to the firm's website in (at least) three different countries on different continents (e.g., Coca-Cola in the United States, Japan, and the United Kingdom).
a) How does the Website design differ across these countries?
b) Any similarities?
c) Discuss what might be the underlying cultural reasons behind these differences.
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I'm comparing Coca Cola in US, Germany and India
1. Differences:
The first-sight impression is that US and India websites look alike. They've got quite a bit of graphics on the front page. Meanwhile, the Germany one uses too many Flash functions, which actually crashed my computer!
The promotions on the India site ...
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