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Financial analysis by different ratios

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Using the Internet and other sources, research and find a company to analyze. Prepare a report including the following information:

1) What is the history of this company? How did it begin? What differentiates this company for its competitors?

2) Compute the following ratios for this company:
? Current ratio
? Inventory turn over ratio
? Accounts receivable turnover ratio
? Debt to equity
? Return on assets
? Return on equity
? Gross margin on sales

What do these ratios indicate about the company? Who would be interested in each of the ratios listed above? Why?

3) How well is this company doing? If possible, find the industry ratios for comparison.

4) What other information would be useful for investors and creditors in making economic decisions about this company? Would you invest in this company?

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Solution Summary

This shows the steps to compute current ratio, inventory turn over ratio, accounts receivable turnover ratio, debt to equity, return on assets, return on equity, gross margin on sales

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Using the Internet and other sources, research and find a company to analyze. Prepare a report including the following information:
1) What is the history of this company? How did it begin? What differentiates this company for its competitors?

Harley-Davidson, Inc. is primarily in the business of recreational vehicle. It is the parent company for the group of companies doing business as Harley-Davidson Motor Company (Motor Company), Buell Motorcycle Company (BMC) and Harley-Davidson Financial Services (HDFS). The Motor Company produces heavyweight motorcycles and offers a line of motorcycle parts, accessories, apparel and general merchandise. The Motor Company manufactures five families of motorcycles: Touring, Dyna Glide, Softail, VRSC and Sportster. BMC produces sport motorcycles, including five v-twin XB models and the single-cylinder Buell Blast. BMC also offers a line of motorcycle parts, accessories, apparel and general merchandise. HDFS provides wholesale and retail financing and insurance programs primarily to Harley-Davidson/Buell dealers and customers. The Company operates in two principal business segments: Motorcycles and Related Products (Motorcycles) and ...

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