Internal and external risk factors for the firm

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On Your Mark is preparing to release its first Annual Stockholder Report since the company's recent initial public offering (IPO). The accounting department has already prepared and provided the financial statements and ratios (see below) for the most recent year. Now all the division managers are meeting to help create the written analysis portions for the annual report keeping in mind all the stakeholders who will be reading this information. ( i.e.,shareholders, regulators, investors, security analysts, credit rating agencies, etc.) Using what you know about On Your Mark from the scenario above, the financial documents, and details from your previous tasks, create On Your Mark's first Annual Stockholder Report for its' stakeholders. Provide as much detailed analysis as possible to your shareholders for each of the following areas, keeping in mind how the users of this information are likely to use it:

1. Assess the internal and external risk factors for the firm
2. Provide an analysis of the financial condition for the firm

Based on the attached financial statement I have to give any analysis on the two topics listed with References....I need some information as to the financial status of the company based on the attached financial statements. I also need some examples of the internal and external risk factors they face. Thanks

1.
Internal and external risk factors of the firm can be assessed by scanning the environment affecting the business organizations. Internal factors are related to the company. As per the pure theory, Internal risk factor is the risk factor related to the capital structure. There can be risks related to other internal functional areas of the organization. Here one measures the solvency position of the firm.
External risk factors consists of stability of earnings, cash flow, liquidity etc. (Books.google, 2009) We also study the other external factors such as industry and economic environment affecting the firm. Some risk factors which Onyourmark is facing:

Macro Economic environment
As per wikipedia "The gross domestic product (GDP) is one of the measures of national income and input for a given country's economy. GDP is defined as the total cost of all finished goods and services produced within the country in a stipulated period of time (usually a 365-day year). It is sometimes regarded as the sum of profits added at every level of production (the intermediate stages) of all final goods and services produced within a country in a stipulated timeframe, and it is rarely given a monetary ...