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Asset Turnover for McDonald's vs the industry; collection

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Some may find this problem a bit vague. It really takes a bit of research to determine Cost of Goods Sold then divide by Average Inventory for the Period. The information should be able to be determined through a combination of the McDonald's 10K report and utilizing yahoo finance. The answer isn't cut and dry. I've attached the 10K report. Clearly where the numbers where found in order to arrive at the answer. The true complexity of this problem lies in being able to read the report and make a conclusion.

Given the attached 10K report from the McDonald's web site and yahoo finance or other finance site determine Total asset Turnover for the Company and the industry as well as the collection period. Comment on what this means for McDonald's.

ASSET MANAGEMENT
FY 2009 FY 2010
Total Asset Turnover:

Company ____ ____
Industry Avg ____ ____

Average Collection Period:

Company ____ ____
Industry Avg ____ ____

COMMENTS ON THE COMPANY'S ASSET MANAGEMENT:

Attachments

Solution Preview

Please see the attached word document.

ASSET MANAGEMENT

2010 2009 Industry Average

Total Asset Turnover:

Sales 24,075 =0.753 22,745 =0.753 1.1
Total Assets 31975 30,224.90

Average Collection Period: ...

Solution Summary

The solution helps in estimating Asset Turnover for McDonald's versus the industry for the collection period.

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