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Role of ROI in Training

There are many contributors to performance technology. Donald Kirkpatrick and Jack Phillips are two pioneers, regarded as influential in training evaluation. Visit Kirkpatrick's site, businessballs.com, for a description of his four levels of evaluation, Donald Kirkpatrick's Learning Evaluation Model.

Jack Phillips added one more level. He named that level ROI. Read about this additional level, Phillips' ROI Methodology, at the ROI Institute Web site

Lastly, listen to the webcast, "Donald and Jim Kirkpatrick on the Four Levels of Learning," explaining why each training level is very important and the challenges businesses have in implementing these levels.

Following your review of Donald Kirkpatrick's four levels of evaluation and Jack Phillips' ROI methodology, discuss why ROI plays such an important role in the way training is designed. Do you feel Kirkpatrick's four levels are sufficient? If not, explain why.

http://www.roiinstitute.net/

http://www.businessballs.com/kirkpatricklearningevaluationmodel.htm

http://www.amanet.org/training/podcasts/Donald-and-Jim-Kirkpatrick-on-the-Four-Levelsf-Effective-Training-08-29.aspx#top

(A minimum of 2 paragraphs for response)

Solution Preview

For organizations, training has become increasingly important year over year as the competitive demands of an ever increasing global economy drive businesses to strive for the best quality with maximum throughput at the most minimal costs as possible (Phillips & Phillips, 2007). So, for the training manager trying to add costs by implementing a training program, you have to be able to show a return on investment (ROI) for the time and resources required to train. This is one of the key reasons that ROI plays such an important role in how training is established, designed, and implemented. Also, ROI is often the key factor for an executive's ...

Solution Summary

For organizations, training has become increasingly important year over year as the competitive demands of an ever increasing global economy drive businesses to strive for the best quality with maximum throughput at the most minimal costs as possible (Phillips & Phillips, 2007). So, for the training manager trying to add costs by implementing a training program, you have to be able to show a return on investment (ROI) for the time and resources required to train.

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