Examples of Backward and Forward Integration in Business

Solution Preview

Examples of Forward integration:

1. A company may market its products directly to consumers rather than selling them to a retailer.
Source: Farlex, Inc. (2012). Forward Integration. Retrieved on October 15, 2012 from http://financial-dictionary.thefreedictionary.com/Forward+Integration.

2. A farmer sells his/her crops at the local market rather than to a distribution center.
Source: Investopedia (2012). Forward Integration. Retrieved on October 15, 2012 from http://www.investopedia.com/terms/f/forwardintegration.asp#axzz29LxAgXBT.

3. An example of forward integration would be if the bakery sold its goods itself at local farmers markets or owned a chain of ...