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    Examples of Backward and Forward Integration in Business

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    Discussion: Give examples of backward and forward integration. Please respond in at least 130 words.

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    https://brainmass.com/business/business-management/backward-forward-integration-business-506836

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    Examples of Forward integration:

    1. A company may market its products directly to consumers rather than selling them to a retailer.
    Source: Farlex, Inc. (2012). Forward Integration. Retrieved on October 15, 2012 from http://financial-dictionary.thefreedictionary.com/Forward+Integration.

    2. A farmer sells his/her crops at the local market rather than to a distribution center.
    Source: Investopedia (2012). Forward Integration. Retrieved on October 15, 2012 from http://www.investopedia.com/terms/f/forwardintegration.asp#axzz29LxAgXBT.

    3. An example of forward integration would be if the bakery sold its goods itself at local farmers markets or owned a chain of ...

    Solution Summary

    The solution shows examples of backward and forward integration in business operations.

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