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Attributes of Effective Business Presentations

Find a Web site that details the attributes of an effective business presentation. Based on the contents of the Web site, show the website and one or two "best practices" that you should consider when preparing a presentation.

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1. Find a Web site that details the attributes of an effective business presentation. Based on the contents of the Web site, show the website and one or two "best practices" that you should consider when preparing a presentation.

I located several websites to consider which lists attributes of a business presentation. You could consider any two for "best practice" principles.

The first one, "8 Secrets to a Knockout Business Presentation," (see http://sbinformation.about.com/od/sales/a/presentationtip.htm) discusses seven attributes to consider, which you can consider:

1. Dig Deep: Having an effective business presentation that will have the audience on their feet requires more than the usual factoid dropped into your PowerPoint. Find a relevant fact beyond your topic norm. Give them the unexpected. The one obscure and contradictory piece of information that will raise heads and stimulate discussion. Where do you find such information? Go past the typical quick search engine scan. Check out educational websites for new research, interview industry mavericks, or scour the business press.

2. Avoid Info Overload: PowerPoint expert Cliff Atkinson, author of Beyond Bullet Points says, "When you overload your audience, you shut down the dialogue that's an important part of decision-making." He points to some important research by educational psychologists. "When you remove interesting but irrelevant words and pictures from a screen, you can increase the audience's ability to remember the information by 189% and the ability to apply the information by 109%," recommends Atkinson.

3. Practice Delivery: A knockout business presentation is so captivating it makes you forget about the speaker and become absorbed in the talk. Practice your delivery over and over until you remove the distractions including nervous tics and uncomfortable pauses. Pay particular attention to your body language. Is it non-existent or overly excessive? Good presenters work the stage in a natural manner.

4. Forget Comedy: Business presenters will flirt with the temptation to deliver the stand up humor of Chris Rock. Remember your audience didn't come to laugh; this is a business presentation. Leave your jokes at home. It's ok to throw in a few natural off the cuff laughs but don't overdo it.

5. Pick Powerful Props: You don't need a box full of props like the watermelon-smashing comic, Gallagher. A few simple props to demonstrate a point can be memorable in the minds of your target audience. Management guru, Tom Peters, uses a cooking timer to show how quickly factory expansion is occurring in China.

6. Minimize You: "Frankly, your audience doesn't care as much about your company history, as they do about ...

Solution Summary

This solution explores numerous "best practices" to consider when preparing a presentation. Web site links and other inks for further research are also provided. This solution is approximately 1600 words.

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