Discussing the Cisco Corporation
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Research the CISCO Corporation (http://www.CISCO.com) and once you have a good understanding of this business, try to answer the following questions.
Questions: Strategic Management and Business Policy
1. Businesses are always facing obstacles. What do you think is the most important problem facing the CISCO Corporation?
2. Are there any recommendations you would make to the CISCO Corporation?
3. Discuss both shareholder and community commitment. How can this be balanced?
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Solution Summary
In 606 words, this solution discusses the most important problem facing CISCO, seven recommendations to give to CISCO, as well as the balance between the shareholder and community and the company's responsibility to various groups.
Solution Preview
1. The most important problem facing the CISCO Corporation is the violation of its intellectual property rights by companies in China. The CISCO Corporation has already filed a suit in this regard against Huawei Technologies Co. Ltd, for intellectual copyright violations. Cisco's networking technology has been copied and this undermines the ability of the company to market its products in the large Asian market. That apart CISCO Corporation faces infringement claim. CISCO Corporation is now a member of the Allied Security Trust; this organization will buy up patents that are likely to be used to bring infringement claims against its members.
2. There are several recommendations that I would like to make to CISCO. First, the company should improve its intelligence in countries like China where flagrant patent violations may take place. It should know about the patent violations at the very inception and not when the products are sold in the market. Second, it should ...
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