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    Determining the Reasonableness of an Auto Sales Forecast

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    Fiat has introduced a new car in the United States called the 500. Assume that your boss has the responsibility to forecast the sales of the 500 in the United States for the year 2017. He believes that Fiat will sell 85,000 of the 500s for 2017. Support or attack this forecast.

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    Solution Preview

    I think that sales of the Fiat 500 will be unlikely to reach 85,000 units in 2017 unless the company radically changes its design, pricing, or marketing strategies, or if consumer ...

    Solution Summary

    This solution illustrates how to determine the reasonableness of a sales forecast using historical data in a short response.