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Australian Commonwealth Bank

1. Review the strategies adopted by Australian commonwealth bank in order to compete with its rival organizations.
2. How does the Australian commonwealth bank manage innovation and provide examples of innovative products and
processes developed by the organization in recent years.
3. What is the approach adopted by the Australian commonwealth bank to manage in a global environment?

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Industrial management

1. Review the strategies adopted by Australian commonwealth bank in order to compete with its rival organizations.

The Commonwealth Bank of Australia is the nation's largest lender (Greber, 2011).
The Commonwealth Bank of Australia (2006) envisions "To be Australia's finest financial services organization through excelling in customer service".

As of July 2009, the top 10 Australian Banks issued by the Australian Prudential Regulation Authority as quoted by Seeking Alpha (2009) are as follows:
The Top Ten Australian Banks by Assets
Rank Bank Assets (A$ Millions)
1 Commonwealth Bank of Australia 317,697
2 National Australia Bank Limited 247,782
3 Westpac Banking Corporation 247,386
4 Australia and New Zealand Banking Group Limited 230,031
5 St.George Bank Limited 84,610
6 Bank of Western Australia Ltd 57,065
7 Suncorp-Metway Limited 47,979
8 ING Bank (Australia) Limited 38,852
9 Bendigo and Adelaide Bank Limited 29,378
10 Bank of Queensland Limited 20,440

The Top Ten Australian Banks by Deposits
Rank Bank Deposits (A$ Millions)
1 Commonwealth Bank of Australia 271,292
2 Westpac Banking Corporation 210,051
3 National Australia Bank Limited 185,241
4 Australia and New Zealand Banking Group Limited 182,032
5 St.George Bank Limited 66,807
6 Bank of Western Australia Ltd 36,945
7 Suncorp-Metway Limited 30,476
8 Bendigo and Adelaide Bank Limited 30,205
9 ING Bank (Australia) ...

Solution Summary

This solution reviews the strategies adopted by Australian Commonwealth Bank to survive and top the banking sector in terms of competitiveness. Attached in the solution are references about the bank.

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