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qualitative characteristics of accounting information

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What is meant by "qualitative characteristics of accounting information"?

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This explains the qualitative characteristics of accounting information.

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As per disclosure principle, the financial reporting is the heart of the organization as it shows the performance of the organization. Thus it should provide information that is:
(en.wikipedia.org)

? Useful to present and potential investors and creditors and other users in making rational investment, credit, and other financial decisions.
? Helpful to present and potential investors and creditors and other users in assessing the amounts, timing, and ...

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