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Product idea generation

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1. Product idea generation initiates the process of designing a product by generating ideas from external and internal sources. What are some of the examples of external and internal sources that are used in this process?

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Product idea generation initiates the process of designing a product by generating ideas from external and internal sources. What are some of the examples of external and internal sources that are used in this process?

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Some of the external and internal sources for the product idea generation are:

Customers: Interaction with the customer themselves is one of the most important sources for generation of new ideas about the product. ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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