Purchase Solution

Nestle baby formula issue.

Not what you're looking for?

Ask Custom Question

In regards to the Nestle baby formula issue. Why or why not the response was appropriate, ethical or legal?.
What might the company have done better and why.

References/citations 1000 words to 1500 words

Purchase this Solution

Solution Summary

The expert examines Nestle baby formula issues.

Solution Preview

http://www.businessinsider.com/nestles-infant-formula-scandal-2012-6?op=1

http://www.theguardian.com/sustainable-business/nestle-baby-milk-scandal-food-industry-standards

Nestle's "baby scandal" was one of the most atrocious acts of unethical and criminal behavior by any company in history. The company was accused of using unethical marketing tactic to persuade third world mothers in the 1970s to abandon breastfeeding, which is the most effective form of milk for newborns, to instead use its formula in an attempt to get these mothers hooked on their formula, which is less healthy and more expensive than breast milk. This tactic is alleged to have killed millions of babies, and the allegations made by those who researched this atrocity resulted in the United States Senate and the World Health Organization to open hearings on Nestles practices that ultimately required new marketing rules to be created for companies such as Nestle.

In essence, this "scandal" was more akin to alleged mass murder wherein Nestle along with other multinational milk companies were allegedly causing infant illness and death in poor communities by promoting bottle feeding and discouraging breastfeeding. The allegations were predicated upon researchers discovering that mothers in third world countries such as those as Asia, Africa and Latin America were experiencing hundreds of thousands of needless deaths of babies because of marketing campaigns by those such as Nestle who relentlessly marketed ...

Purchase this Solution


Free BrainMass Quizzes
Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.