BrainMass Quizzes SWOT This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process. 1 The “S” in SWOT refers to: Strategy Social responsibility Strategic marketing Strengths Solvency 2 The SWOT Analysis is most commonly used for: Strategic planning Accounting Organizational charts Staff scheduling Corporate governance 3 In a SWOT brainstorming session, the following are important: Several people should be involved for multiple perspectives Ground rules should be established All ideas should be listed and not just those deemed “worthy” All members should participate All of the above are important 4 Who should participate in a SWOT Analysis? A diverse group of people from all levels of the organization Only the Board of Directors A special strategic planning commission Only Human Resource staff One director from each department or area 5 Who will find a SWOT Analysis useful? A start-up business An ongoing business Community groups Nonprofit organizations All of the above 6 Some potential advantages of doing a SWOT analysis are: Team-building and individual motivation Loss of revenue and cash flow Hiring and recruitment Reduced product or service satisfaction All of the above 7 An example of a “threat” could be: A new, competing company Weak suppliers A small facility A wider distribution network Satisfied consumers 8 An example of a “weakness” might be: An economic downturn Political instability Staff unknowledgeable about technological improvements A change in consumer buying trends All of the above 9 The “o” in SWOT stands for: Organization Opportunities Outsourcing One-to-one marketing Optimism 10 Recommended follow-up for a SWOT Analysis includes: Improving on weaknesses and turning them into strengths Maintaining and building on strengths Acting on opportunities in the environment Avoiding threats that could affect business All of the above Submit Quiz