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Divided Attention and Automaticity

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How does divided attention and automaticity affect performance? Please explain this concept. Provide examples that you have witnessed or experienced.

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Discusses concepts of divided attention and automaticity.

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Divided attention can be defined as the process of actively paying attention to two distinct tasks simultaneously. There are numerous factors that affect task performance due to divided attention such as task similarity, task difficulty and practice. For example, if one task is difficult and another task is relatively easier, the difficult task will consume bulk of the resources and will leave limited attentional resources for ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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