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Ethics of Advertising: Hidden Persuasion, Targeted Communication

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Explain the positives and negatives of public relations and advertising elements such as hidden persuasion and targeted communication. Choose a side—are you for or against these ideas? Why or why not? Should children be a target audience? Why or why not? Be sure to support your ideas with evidence.

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Solution Summary

This answer discusses the ethics of advertising, including problems with targeted advertising, hidden persuaders, and native content.

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There are two ethical issues you can discuss here, one based on the nature of the action itself and one based on consequences.

The easiest argument one can make has to do with specific consequences of certain types of hidden persuasion and targeted advertising. For example, both cigarette and e-cigarette manufacturers often target adolescents in advertising, albeit in a far more regulated fashion than was done twenty or fifty years ago. By playing on to adolescent insecurities and using hidden persuaders such advertisers are working to addict young people to products that can ...

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