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Prepare a paragraph in which you describe market trends that McDonald's will face. Explain your conclusions. In your paper address how each of the following will change or will not change, and why:

d. Technology

e. Productivity (consider the law of diminishing marginal productivity)

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Prepare a paragraph in which you describe market trends that McDonald's will face. Explain your conclusions. In your paper address how each of the following will change or will not change, and why?

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Technology:

Technology is expected to plan an increasingly important role in the fast food retail industry, be it related to operations or manufacturing or marketing. Fast food retailers will make an increasing use of upcoming technologies in e-marketing and mobile marketing to reach to their target customers. As mobile commerce expands its presence, target customers of Mcdonald's will make increasing use of mobile to make orders, payments, access information, etc. Similarly, internet ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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