Implementing Pricing Strategies
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Two companies, Company A and Company B, are deciding whether each should implement a new pricing strategy, which may or may not result in a price war.
If both companies reduce (discount) their current prices, each company will end up with $175K in revenues for the month.
If neither company discounts its current prices, each company will end up with $400K in revenues for the month.
If Company A discounts its prices and Company B does not, Company A will end up with $650K of revenues for the month and Company B will end up with $450K in revenues for the month.
If Company B discounts its prices and Company A does not, Company B will end up with $325K in revenues for the month, and Company A will end up with $450K in revenues for the month.
Depict this game three ways.
First, as a simultaneous game in a game box. Solve the game by identifying any and all Nash Equilibrium.
Next, as a two-stage game using a game tree with Company A going first. Solve this game and identify the Nash Equilibrium.
Next, as a two-stage game using a game tree with Company B going first. Solve this game and identify the Nash Equilibrium.
Does either Company have a first-mover advantage? If so, which company?
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Solution Summary
The expert examines implementing pricing strategies. The game three ways is depicted.
Solution Preview
Let us first draw the payoff matrix,
Company B
Reduce Does Not Reduce
R 175, 175 650, 450
Company A
...
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