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Business Strategy Change: JC Penny and Macy's

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JC Penny and Macy's both underwent changes to their business strategy. Your research should focus on a description of the change, the economic impact of the change, commentary surrounding the change and any final results.

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Solution Summary

The expert examines business strategies for change in JC Penny and Macy's.

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JC PENNY:
http://www.forbes.com/sites/wendyliebmann/2012/02/17/jc-penney-rethinks-value-and-everything-else/
http://www.forbes.com/sites/jenniferrooney/2012/03/14/jc-penneys-new-strategy-a-tough-sell-on-the-sales-floor/
http://www.forbes.com/sites/panosmourdoukoutas/2012/08/10/j-c-pennys-strategic-mistake/

Changes:
- Eliminated sales and coupons. Focused instead on low prices all the time.
- Stressed the problems of consumers trying to keep track of all the sales and discounts. Having a single low price makes sense.
- Used lots of name brand name sub- stores within ...

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