Purchase Solution

Pick a recent purchase you have made

Not what you're looking for?

Ask Custom Question

TEXTBOOK: Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.

Pick a recent purchase you have made. Identify the four Ps of the marketing mix as they relate to your purchase. What does each of the four Ps involve and how did the marketer of that product you purchased direct each of those four elements of the marketing mix to influence your purchase?

Purchase this Solution
Solution Summary

Pick a recent purchase you have made. Identify the four Ps of the marketing mix as they relate to your purchase. What does each of the four Ps involve and how did the marketer of that product you purchased direct each of those four elements of the marketing mix to influence your purchase?

Solution Preview

I recently purchase a BMW 3 series car. The first element is price. Price is an important element in my purchase because I need to compare pricing of this car with similar cars offered by other brands such as Mercedes or Audi. The marketer influence my decision by offering a special discount on down payment for this car and thus, offered me better value proposition in terms of price.

The second element is product. The company's product excels in terms of pricing, style and performance. I am attracted to the BMW brand due to the ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
Recent Feedback
  • "Thanks"
  • "Thanks"
  • "Very good! "
  • "thanks"
  • "Thank you!"
Purchase this Solution
Free BrainMass Quizzes
Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

View More Free Quizzes
Related BrainMass Solutions

  • loyal customer

    131660 Purchase where you have an ongoing relationship with seller Give an example of a recent purchase you made where the purchase wasn't just a single transaction but rather part of an ongoing relationship with the seller.

  • Online Purchase vs. Brick and Mortar Purchase

    604272 Online Purchase vs. Brick and Mortar Purchase Describe a recent online purchase and a recent brick and mortar purchase. Discuss how the three resource costs of time, monetary, and energy/paycheck affected your decision to purchase each.

  • Marketing Considerations for Consumer Behaviors

    What considerations do you feel a marketing manager in today's world should make in terms of consumer behavior? 2. Break down the consumption process stages for a recent purchase or sale you've made.

  • Accounting Questions

    Direct labor $25,700 Overhead $73,000 Total conversion costs $98,700 Pick B 4. The following data (in thousands of dollars) have been taken from the accounting records of Karlana Corporation for the just completed year.

  • Population Growth Rate

    Show how each of your approximations were made by including your calculations. Write a paragraph about how you might use this information in a role as a politician, government administrator or business owner/operator.

  • Population Growth Rate

    Show how each of your approximations were made by including your calculations. Write a paragraph about how you might use this information in a role as a politician, government administrator or business owner/operator.

  • Security and Loss Prevention

    Smith made two purchases he asked to be held for pick up by himself or his assistant, Ms. Bad. It was also noted that Ms. Bad had also used Mr. Smith?s purchase card to make additional purchases, also to be held for pick up. Mr.

  • Marketing: 4 P's On and Offline

    Because a greater number of stores have started an online presence at least in part or totally, consumers have the advantage of comparative shopping quickly and easily, even if the purchase is actually made in-store.

  • Marketing

    You get into a discussion over lunch about a recent purchase you made (e.g., a new kitchen appliance). You and your lunch mates discuss the following. Answer these questions for your discussion board post.

View More Related Solutions