Marketing: What should be the promotional and advertising mix for Anheiser Busch
What should be the promotional mix AND the advertising mix for Anheiser Busch? The Situation NEW YORK (AdAge.com) -- Anheuser-Busch has, in recent years, walked away from a $20 million deal to be Nascar's official beer because it said the money was better spent online; surrendered exclusive beer-sponsor rights with many