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Muji : Marketing Mix

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outline the current main marketing mix elements for MUJI( critical analysis).
Critically discuss each of these elements to identify possible ares of strengths, weaknesses, opportunity and threats.
This section should be broke down into sub-sections that consider each mix element.
The argument and analyses must be supported BY RELEVANT ACADEMIC LITERATURE
Also please including aspects of corporate social responsibility.
Consider element of sustainability ( both social and environmental) in each aspect of marketing mix.
Please do not just copy and paste from the website
Please include the reference and citation.

Thank a lot for your kindly help:)

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Solution Summary

The answer to this problem explains the marketing mix of Muji . The references related to the answer are also included.

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Muji is a Japanese retail company which sells household and consumer goods. The company's headquarters are in Toshima-ku, Tokyo.
Main Marketing Mix Elements of Muji

PRODUCT:
The key aspects of products sold by Muji are that if follows the policy of minimal design, recycles products, avoids waste in production, and packaging, and avoids brands. It has a clear no brand policy. The category of products it sells includes household goods, kitchen utensils, stationery, cosmetics, food, furniture, fashion, and electronics. The products of Muji directly support the no frills policy of Muji. The customer knows that the product has been made with minimal design (2). Currently, the company sells more than 7,000 products.
Corporate social responsibility in the selection of products is that the material selected is reasonably priced, there is streamlining in the manufacturing process, and there is minimal packaging. The sustainability of Muji's business is ensured because the company avoids wastage in production/packaging, and emphasizes recycling. Muji's business is sustainable because it has focused on no brand, quality goods. The Mujirushi Ryōhin is a product brand which means good quality no brand products. This business model is sustainable. A sustainable business is one that has a minimal negative impact on global or local environment, community, society, or economy. The principle on which Muji products are made is that it makes basic products that are functional and of high quality. People have come to trust Muji. The products are made with high quality raw material making products that are sustainable. Some products are also made with bio materials. Its products minimize ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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