Elements of Market Programs
Not what you're looking for?
Market Programs involve which of the following?
A) Price strategy
B) Promotion Strategy
C) Place (distribution/where available) strategy
D) Product strategy
E) Perception strategy
Can be more than one answer; help me explain this, please.
Purchase this Solution
Solution Summary
This solution details the elements of a market program including price, promotion, place, product and perception. It gives examples and a link.
Solution Preview
Hi:
Marketing programs involve all of these!
-price strategy is important in determining how to market the product. Is it a luxury brand? If so, it can bear a higher price. Is your brand trying to compete with the market leader on price? Are you trying to gain new price conscious customers or entice customers with a cheap price?
-promotion strategy is important in determining how the product will be promoted and where. You want to reach your target audience so you need to determine ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
Recent Feedback
- "Thk u"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Organizational Leadership Quiz
This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.
Motivation
This tests some key elements of major motivation theories.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.