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External Factors in Sales Plans

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What external factors may cause a sales plan to change? What internal factors may cause a sales plan to change? How are internal and external factors related?

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Solution Summary

Discusses the external and internal factors of sales plans.

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External Factors:

An organization's sales plan may change due to structural changes in the industry which it conducts business. The changes could be in form of emergence or contraction of niches, size and segmentation issues, growth patterns in market- place and established relationships with customers by a competitor.

Sales plans change due to economic and social factors in the market-place. An organization may have to change sales plan to recessionary times which impacts the purchasing power of customers. In addition, plans could be changed due to supply chain issues, demographic issues, regulatory issues and political issues.
Fierce Competition may to new threats in the external environment which could prompt an organization to change sales plans. An organization ...

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