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Tesla- Strategic analysis

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http://www.teslamotors.com/powerwall

http://www.engadget.com/2015/05/06/tesla-powerwall-earnings/ http://www.techrepublic.com/article/tesla-powerwall-what-you-need-to-know/

Tesla 2013 Case Analysis:

Analysis: Focus on External and/or Internal Environments
1. Conduct a PESTEL analysis to identify the forces affecting car manufacturing of alternate energy vehicles.
2. Conduct a SWOT analysis to analyze internal and external conditions Tesla must consider going forward.
3. Using VRIO analysis, evaluate whether Tesla has a sustained competitive advantage.

Formulation: Focus on Business, Corporate, and/or Global Strategy
4. How does Elon Musk constrain Tesla's options?
5. (Advanced) How has Tesla departed from existing auto industry practices?

Implementation: Focus on Recommendations and How to Execute Them
6. What short-term objectives are required for Tesla to survive?
7. What are the primary elements of Tesla's internal and external environment that need
to be addressed for it to achieve a sustained competitive advantage?

Supplemental Assignment: Tesla Home Battery Technology

Analysis: Focus on External and/or Internal Environments
1. Conduct a PESTEL analysis to identify the forces affecting battery manufacturing of alternate energy systems.
2. Conduct a SWOT analysis to analyze internal and external conditions Tesla must consider going forward.
3. Using VRIO analysis, evaluate whether Tesla has a sustained competitive advantage.

Formulation: Focus on Business, Corporate, and/or Global Strategy
4. How does Elon Musk constrain Tesla's options?
5. (Advanced) How has Tesla departed from existing auto industry practices?

Implementation: Focus on Recommendations and How to Execute Them
6. What short-term objectives are required for Tesla to survive?
7. What are the primary elements of Tesla's internal and external environment that need
to be addressed for it to achieve a sustained competitive advantage?

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Solution Summary

Provides strategic analysis of Tesla motors- SWOT, PESTEL, VRIO.

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Analysis: Focus on External and/or Internal Environments
1. Conduct a PESTEL analysis to identify the forces affecting car manufacturing of alternate energy vehicles.

Political: Political forces play a major role for Tesla because the company relies heavily on subsidies and favorable policies of the government to make its products more affordable for the customers. Tesla requires incentives and benefits from politicians and policymakers to propel its effort to make alternative energy mainstream.

Economic: Economic factors play a major role in Tesla's success because rising fuel costs and economic recession forces consumers to opt for more cost effective sources of energy, such as the one provided by Tesla. Further, consumers will be able to purchase new alternative energy vehicles and other products such as batteries, if the economic conditions are positive and enable higher purchasing power among consumers.

Social: People across the globe are becoming conscious about environmental pollution and increasingly adopting cleaner sources of energy, which is a positive signal for Tesla.

Technology: Technology plays a very major role in the growth prospects of Tesla. New technologies are emerging in the clean energy space which pose threats as well as opportunities for Tesla. Disruptive new technologies that can significantly lower the cost of alternative energy vehicles and goods will make these products mainstream, thereby benefiting companies such as Tesla. At the same time, new technologies from competitors are a threat to Tesla's growth prospects as well.

Environmental: Increasing concern about environmental pollution is forcing government across the globe to enact strict laws and implement such laws aggressively, which is a positive signal for companies such as Tesla.

Legal: Laws and regulations pertaining to clean energy provide opportunities as well as threats to ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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