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Strategy Implementation for Southwest Airlines

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Describe the organisational design of Southwest Airlines as well as their most important control systems strategy-wise, biggest human resources issues, any relevant factors that come about from their cultural environment and the impact they've had on carrying out the strategy of the Airline.

Assess the fit, or lack thereof, between the mission and strategy of Southwest Airlines, looking at organizational components that are the most vital to carrying out the strategy. Do they complement or detract? Why?

Your answer should take the form of an official business report for the Board.

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Solution Summary

Southwest Airlines is evaluated strategically, looking especially at their customer-centric "LUV" philosophy and how it fits in with their implementation of corporate strategy. 774 words with 3 references.

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I sincerely feel that there is a strong fit between company's mission, strategy and organizational components critical to implementation. All these components strongly complement the overall corporate strategy and mission of the organization. The mission of the company is to provide highest quality of customer service delivered with a sense of warmth, pride, friendliness, individual pride and company spirits. The company's "LUV" philosophy, customer centric approach and an extremely friendly, growth oriented and flexible workplace for employees are embedded in the corporate culture of the company. We can confidently say that company's strategies are working perfectly because Southwest always emerges amongst the top companies in the annual customer satisfaction surveys in the airline industry.

We can confidently say a strong fit between company's mission and strategy because Southwest goes a long way in providing a very flexible and healthy workplace to its employees by providing them opportunity to grow, thing creatively, take key decisions and work in a fun, stress free environment which, in turn, is reflected in the satisfied customers of the company. Southwest strongly believes that is the employees will be happy and satisfied, the customers will automatically receive highest quality of customer service.

Further, the ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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