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Staffing strategy for different store formats

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Retail stores represent a selling process, both personal selling (the store staff goes through the selling process) and self-service sales with merchandise displayed where customers can select and process the sale at the register. What staffing considerations would a company like Best Buy need to consider to staff their different store formats?

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Staffing strategy for different store formats

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To serve the staffing requirements of its various store formats such as the self service and the personal selling ones, the choice of staff will directly depend on the strategy adopted by the store to serve its target customers. For example, if the store's target customer's demographic characteristics and preferences require personal selling, the human resource department will have to hire smart salesperson possessing very good soft skills such as personal selling skills, empathy, a strong ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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