Toyota's quality problems

Related BrainMass Solutions

• Toyota: How Recalls Have Impacted Customer Satisfaction

  Body For Toyota's critics and many in public relations and media, Toyota's immediate response to this public crisis and their quality issues was heavily scrutinized.

• Strategic issues of quality

  When engine oil sludge complaints and warranty claims were filed against Toyota, the company refused the claims and argued that the problems were caused by users.

• Toyota's strategies

  Toyota's initial strategy of growth was high quality vehicles at relatively low prices. In terms of marketing strategies, this was a strategy of penetration.

• Toyota Holistic Marketing

  I believe that the savvy automobile manufacturers will respond to Toyota's misfortune by shifting their message from, say, fuel economy or comfort to safety or quality.

• Role of Toyota's Leadership in the faulty brake recall

  However, Toyota's leadership displayed a good example by accepting the responsibility of such quality related mistake by the company.

• Toyota Global Supply Chain Management

  When you dive a little deeper into the public relations nightmare you find that the quality of products that were coming from Toyota's supply chain weren't meeting the design standards set about by Toyota's engineering group.

• Ethics in Marketing: Toyota & Product Recalls

  Toyota should have assured consumers that they were "looking at the processes, having an ongoing task force, and dealing with quality and safety problems" (Diermeier, 2010) in a convincing way.

• Ford vs. Japanese car makers

  This was to make rapid changes easier, also helping quality and increasing responsiveness to competitors.

• Structure, Controls and Culture of Toyota

  - Toyota's reputation in the automobile industry has been based solely on the quality of its vehicles. Toyota had been long following the principle of lean manufacturing which is centered on reducing waste.