Coca Cola Company: Innovations
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What types of innovations is the Coca Cola company pursuing?
Do the innovations tend to be incremental or radical? Product-related or process-related?
In what ways, no matter how minor, could one add value to such innovations?
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Solution Summary
This posting analyzes the innovations of Coca Cola Company.
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Coca-Cola Company is pursuing both product and process innovations. The current product innovations are Refreshed Packaging and Coca-Cola with Coffee Mocha. The process innovation is Coca-Cola Creations a brand platform for communicating with Coca-Cola customers.
The innovations of Coca-Cola with Coffee Mocha and Coca-Cola Creations are incremental. Coca-Cola with Coffee Mocha is a slight change in flavor and taste that differentiates Coca-Cola with Coffee Mocha from other products. Coca-Cola Creations is a change from the earlier website and platforms of the Coca-Cola Company. It strives to communicate with Coca-Cola ...
Education
- MBA, Indian Institute of Social Welfare and Business Management
- BSc, University of Calcutta
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