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The importance of marketing research

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Discuss the importance of research. What types of information is critical to marketing, discuss methods used for research.

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This is a discussion of the importance of marketing research and research methods.

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Marketing Research is used during the planning process, when setting direction and when determining the company or brand "position" that will optimize the chances for success. To accomplish this, research should be used early on in the planning process.

Marketing research can identify opportunities to improve the ...

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