Public Relations
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1. How is the effectiveness of public relations best measured and, what are three types of evaluation techniques used in PR? What are examples of each?
2. What are some differences between advertising and publicity and, what are some positive and negative aspects of publicity?
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1. How is the effectiveness of public relations best measured and, what are three types of evaluation techniques used in PR? What are examples of each?
2. What are some differences between advertising and publicity and, what are some positive and negative aspects of publicity?
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1. How is the effectiveness of public relations best measured and, what are three types of evaluation techniques used in PR? What are examples of each?
The effectiveness is best measured by the public's response to the public relations itself. The three methods used are revenues, qualitative and quantitative resources. Each is crucial in advising the success or failure of the overall public relation efforts.
When public relations bring great revenues to a company, the public relations effects are measured in "Return on Investment or ROI" ratios. Qualitative and Quantitative measures are often used to advise of the success or lack thereof of the public relations itself.
"Although public relations researchers rarely use projective and enabling techniques, marketing researchers consider them invaluable for uncovering deep seeded ...
Education
- Master of Business Administration, University of Phoenix
- Bachelor of Science in Paralegal Studies, Kaplan College
- Business Diploma, Katharine Gibbs Business College for Women
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