The Management Analysis Center (MAC) model
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If I was opening a oxygen healthcare company, how do I conduct a strategy analysis based on the Management Analysis Center (MAC) model?
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Solution Summary
This solution provides recommendations for conducting a strategic analysis for a hypothetical company based on the Management Analysis Center model.
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The Management Analysis Center (MAC) model is basically a concept that focuses efforts on existing business rather than new business. It does so by emphasizing two areas: value and breadth.
To use this model in order to develop a strategy, it requires the development of a mission based on the type of business. In this example, you have chosen an oxygen healthcare company. To get your product to consumers, as a manager, you hope to excel over the competition by providing your products in the areas that offer high value and breadth.
The first step is to develop a matrix ...
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