Distribution Channel Strategies and Competitive Advantage
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1. Explain how distribution channel strategies can or have been used to create or contribute to a competitive advantage.
2. Provide original examples drawn from either goods or services products, and profit or non-profit organizations.
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Solution Summary
This response discusses how distribution channel strategies are used. Examples are included.
Solution Preview
Lets look at what distribution channels are. It is essentially the way that you can get your product to your customer.
There are various distribution channels:
Selling directly to your client: via salesforce, mail order, Internet or telephone sales
Agent: who typically sells direct on behalf of the producer
Distributor: (also called wholesaler), who sells to retailers
Retailer: (also called dealer or reseller), who sells to end customers
Now the channel which you choose to sell your product is your strategy. ...
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