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Many people would find it easy to believe that the aforementioned mistakes tend to be committed by smaller, inexperienced firms that are new to export. However, many people would be surprised to discover that many larger firms and conglomerates have made similar mistakes when entering foreign markets. With all of the resources they have at hand (i.e. budgets, personnel, contacts), why do larger firms needlessly commit simple mistakes?

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Many people would find it easy to believe that the aforementioned mistakes tend to be committed by smaller, inexperienced firms that are new to export. However, many people would be surprised to discover that many larger firms and conglomerates have made similar mistakes when entering foreign markets. With all of the resources they have at hand (i.e. budgets, personnel, contacts), why do larger firms needlessly commit simple mistakes?

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The answer here is in your question. Large firms make simple mistakes because the firm generally is only at the big picture. Profits, location, expenses and when a firm looks at the big picture, simple minor mistakes are generally overlooked. The executives who make the ...

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Jo Ann Prevetti, MBA, PhD (IP)
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  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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