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Push and Pull Strategy in Marketing

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Explain the difference between a push and a pull strategy in Explain the difference between a push and a pull strategy in marketing. Under which conditions would each be appropriate?.

Under which conditions would each be appropriate?

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Solution Summary

This response defines what is push and a pull strategy in marketing. Further, it is discussed that in what kind of situations these strategies may apply.

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Push Marketing:
Push is a marketing strategy that is used for promotion of the products. Push itself means applying force to move something forward. In context of a business firm, it means forcing the product for sale through different means. These means include negotiating with retailers to sell the products and setting point of sale displays for them. Push ...

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