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B2B and B2C Marketing

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Please explain the differences between business-to-business marketing (B2B) and business-to-consumer marketing (B2C) strategies.

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Solution Summary

This 396 word solution provides a tutorial for understanding business to business (B2B) and business to consumer (B2C) marketing. Included is a complete list of references.

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Tutorial:

B2B means business to business. B2C means business to consumer.

B2B: transactions between two businesses where both the buyer and seller are business owners. Hence, in B2B environment, the product is not sold to end users. Buyers purchase products in large quantities to satisfy the demands of their local consumers.
Key players include manufacturers, resellers, retailers and institutions such as governments. For instance, local and provincial governments. Firms also sell to the government. (Source: Grewal et. Al 2008)

B2C: transactions between a business and end-user/customer. An example of B2C can be a convenient store. The store is a business which sells products to local consumers or end users. Generally, the differences between B2B and ...

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