Allocentric/psychocentric marketing for tourism
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If you owned a resort in Hawaii and had one demographic profile of guests who were about 50% allocentric and 50% psychocentric, how would you address the differing needs of these different customer behaviors? You may want to self-identify a demographic in order to illustrate.
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Solution Summary
This solution provides a discussion on how to meet the differing needs of these two groups in a tourism related resort. How to address the differing needs of customer behaviors are provided. Self identification for a demographic is provided to illustrate the solution.
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I have summarized some ideas for you to work from on this assignment.
Allocentric individuals like the community and adventure. Psychocentric individuals prefer the safety and comfort of things they know. For tourism and marketing, this offers the opportunity to create some features that appeal to each group and other opportunities to make events and conveniences that will entice a broader group of tourists.
A resort might want to provide some basic offerings that appeal to both. ...
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