Purchase Solution

Marketing Budget and Control for New Water Proof Cellphones

Not what you're looking for?

Ask Custom Question

Develop a budget for your plan
Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. The phones will be marketed globally thru AT&T. The budget is US dollars.

Purchase this Solution
Solution Summary

The solution aims at developing an understanding of how a marketing budget can be decided for new waterproof cellphones which will be distributed globally through AT&T. The methods of deciding an Integrated Marketing Communications Budget include Percentage of Sales Method, Competitive Parity Method, Affordable Method and Objective and Task Method. The solution also describes how and why Objective and Task Method is applicable in this case. The solution also explains briefly the tools used to monitor and evaluate the marketing plan along with an attachment showing application of Balanced Scorecard for new water proof cellphones used as a control tool.

Solution Preview

Dear Student,

Brainmass will provide you Online Teaching Assistance only. As a managerial requirement, you can decide on the marketing budget on your own, we will provide you the guidance on how to approach while deciding on the budget. The guidelines for preparing a budget is as follows:

FACTS FOR DECIDING ON A BUDGET
You need to determine the sales of AT&T in U.S.A. and its market position if you wish to find out overall budget for AT&T.

As per the estimates of BusinessWeek dated 20 October 2011 (Source: http://www.businessweek.com/news/2011-10-20/at-t-sales-miss-estimates-on-slowing-iphone-pay-tv-demand.html), the sales of AT&T is $31.6 billion for the third quarter ending September 2011.

As per the estimates of Chitika, AT&T has gained a market share of 9% which is more than double as compared to the previous year (http://www.androidpolice.com/2011/08/17/chitika-verizon-losing-android-market-share-att-and-budget-carriers-on-the-rise/)

For deciding the Integrated Marketing Communications budget, the following methods can be used:

1. Percentage of Sales Method - In this method, a company takes previous year's sales and a percentage of it can be decided to be spent on marketing communications. For example, if the company has $100 million in a year as the sales and the company allocates 2% of the sales as promotion expenditure, the ...

Solution provided by:
Himanshu Mahobia, MBA
Education
  • BCom, M.D.S University, Ajmer
  • MBA, M.D.S University, Ajmer
  • PhD, Suresh Gyan Vihar University, Jaipur
Recent Feedback
  • "Thank you"
  • "Thank you"
  • "Thank you"
  • "THANKS THIS WAS VERY HELPFUL"
  • "I would like to use you as my expert for future assignments, If I do submit an assignment I will try to submit it early...Thanks "
Purchase this Solution
Free BrainMass Quizzes
Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

View More Free Quizzes
Related BrainMass Solutions

  • Positioning and Differentiation Strategies: Cellphones

    433429 Positioning and Differentiation Strategies: Cellphones Identify the positioning and differentiation strategies for the the water proof cell phones product. References to be included.

  • “CHILDREN THE FINAL FRONTIER FOR CELL PHONES

    Therefore, the family cycle will continue to be eroded as children as young as 3 will be given cellphones in the future without any question from the parents as this will become the new norm within the family unit for little "Johnny" to be texting to

  • Marketing Mix - Cellphones

    182473 Marketing Mix - Cellphones Determine the marketing mix specific to your selected global product/service (Cellphones). Explain your choice of marketing mix.

  • Marketing - Water Proof Cell Phone Analysis

    433220 Marketing: Describe the attributes of water proof cell phones in detail. Describe the attributes of water proof cell phones in detail.

  • Consumer Behavior: purchases a result of classical or operat

    Marketing plays a huge rule in purchasing decisions. It is no wonder that those in the field of product/service marketing spend a lot of time and money in researching, designing and implementing their Marketing Strategies.

  • Basic NPV

    Q1: Analyze whether the new "Harraah" Water Ride Attraction should be invested by calculating the NPV and IRR Investment Analysis of the Proposed Harraah Water Ride Attraction Year Net CF = NI - Reserve Key

  • Major Components of Strategic Funds - SMC Millennium

    63413 Major Components of Strategic Funds - SMC Millennium I need to have a budget for our Marketing Plan.

  • Marketing Plan Development

    Developing a Marketing Budget Your Budget is a Marketing Tactic There are several benefits of creating and using a marketing budget: The goal of your marketing budget is to control your expenses and project your revenues.

  • Place And Promotional Strategy For A Budget Plan

    248350 Place And Promotional Strategy For A Budget Plan Projected budget plan for McDonald Develop and identify possible expenditures and create a budget plan for marketing McDonald's new healthy foods and beverages. ***** Budget total should not

View More Related Solutions