Global strategy for small electronics manufacturing firm
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You are the CEO of a small electronics manufacturing firm that is about to develop a global strategy.
a. Would you prefer a speculative strategy, a hedge strategy, or a flexible strategy?
b. Why would you prefer the strategy that you selected?
c. Would your answer change if you were the CEO of a large electronics firm?
d. Why would your answer change or not change if you were the CEO of a large electronics firm?
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You are the CEO of a small electronics manufacturing firm that is about to develop a global strategy.
a. Would you prefer a speculative strategy, a hedge strategy, or a flexible strategy?
I would prefer a speculative strategy. The reason for this is that in speculative sourcing there is a single source. Single source would support a global strategy. The global strategy allows the firm to market a standardized product worldwide. So if the small electronics manufacturing firm is developing a global strategy it is appropriate to use a speculative strategy.
b. Why would you prefer the strategy that you selected?
I would prefer the speculative strategy for several reasons. When I invest in a single source, I am able to take advantage of economies of scale and learning (experience) curve effect. I am able to mass produce a standard product that can be exported. If I have selected the global strategy it means that I am in an industry where there are pressures to reduce price. Also it is ...
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