Brand Equity and Customer Equity

Related BrainMass Solutions

• This posting discusses brand equity

  The equity of the brand directly speaks to the customer in terms of value and loyalty. There is an overall expectation of quality with a high degree of brand equity, and it's the component that drives customers to keep coming back for more.

• Brand equity & product comparisons

  217635 Concept of brand equity and compare two products Explain the concept of brand equity and compare two products (they can be goods or services and can be consumer or B2B/Industrial products) one of which has high brand equity and one of which has

• Characteristics of a CRM Plan

  In improving the drivers (value equity, brand equity & retention equity), calculate and quantify the financial benefit. The customer equity gives the total discounted lifetime value of all the customers.

• Define what is meant by 'brand equity'

  If they see it more favorably, and are more inclined to be aware of your brand and purchase your brand you have positive equity - Customer's behavior towards your brand - do customer talk about your brand? Do they spread positive word of mouth?

• Google: Equity and Satisfaction as they relate to motivation

  There are three components to customer equity, which are: value equity, brand equity and retention equity. Value refers to what the customer sees as the value of the products or services the company is providing.

• Brand Equity Dimensions

  563755 Brand Equity Dimensions Can someone please help explain how each of the three brand equity dimensions provides value to a firm? Also, can you help explain how they provide value to the customer?

• Examination of Strong Brand Equity & Loyalty at Nike

  Brand equity- This brand has tremendous equity with this customer. The Nike brand gives this preferred product the backing and image and the individual product design fuels the preference.

• Brand Equity: Value to Firm & Customers

  1) Explain how each of the three brand equity dimensions provide value to the firm. There three dimensions to brand equity: brand awareness, brand loyalty and brand associations.

• Marketing products and brand equity

  Then, pick a contrasting brand whose brand equity is not as strong or has slipped considerably recently and identify the brand elements that have accounted for this decline. Again, you may summarize these brand elements in pithy bullets.